Privacy Policy for Paceful

1.1. Information You Provide Directly to Us

• Account and Profile Information: When you create an account on Paceful application (Powered by xCREW), we require certain information to establish and secure your profile. This includes your name, a valid email address, and a password.
• User-Generated Content: You may choose to add more information to your profile or through your use of the Services. This can include uploading a profile photo, adding your gear to track usage, posting comments, or participating in community features.

1.2. Information We Collect When You Use Our Services

• Activity and Geolocation Information: The core function of Paceful application is to record your athletic activities. To do this, when you start recording a run, we collect, with your explicit and just-in-time consent, precise geolocation data from your device's GPS.
• Health and Fitness Information: With your separate and explicit consent, you may choose to connect a heart rate monitor or another sensor to the Services. In this case, we will collect health-related data, such as your heart rate during an activity.
• Device and Technical Information: When you use the app, we automatically collect technical information to ensure the Services function correctly, to maintain security, and to analyze performance.

1.3. Information We Receive From Third-Party Services

• Connecting Health and Fitness Accounts: If you choose to connect your Paceful account with services like Apple Health or Strava, you authorize them to send us data you approve.
• Social Media Logins: If you register using Google or Apple, we receive basic profile information like your name and email address.

2.1. To Provide, Personalize, and Improve the Paceful Service

• Record and Analyze Your Activities: Our primary purpose is to use your activity and location data to map your runs, provide detailed performance statistics, and help you track your fitness journey over time.
• Enable Social Interaction: We use your profile information and activity data to power our community features.
• Personalize Your Experience: We may use your activity history to provide personalized recommendations.
• Research & Development: To innovate and enhance the Services, we analyze aggregated and de-identified user data.

2.2. To Operate Our Gold and Volt Reward System

• Awarding Gold: We process the data from your completed runs and successful challenge participations to verify your achievements.
• Managing Raffles: When you use your Gold or Volt to enter a raffle, we use your account information and balance to manage your entry.
• Facilitating the Gold-to-Volt Conversion: When you choose to watch an advertisement to convert your Gold into Volt, we share a resettable Advertising Identifier with our third-party advertising partners.
• Fulfilling Rewards: We process your Gold or Volt balance and account information to facilitate the redemption of high-value rewards from our in-app marketplace.

2.3. To Communicate With You and Ensure Security

• Service Communications: We will use your email address to send you important administrative communications regarding your account, our Services, security alerts, or material updates to our Terms of Service and this Privacy Policy.
• Marketing & Promotions: With your explicit, opt-in consent, we may send you marketing communications about new features, events, or offers from us or our partners. You have the right to withdraw this consent and opt-out at any time.
• Safety and Security: We use your information, including technical data and account activity, to maintain the safety, security, and integrity of our Services.

3.1. Information You Control and Share

You have the option to share your completed activities via other services, such as social media platforms. When you initiate this type of sharing, you are authorizing us to send your activity data to that third party.

3.2. With Our Service Providers

We engage trusted third-party companies and individuals to perform services on our behalf. These service providers include providers of cloud hosting, customer support software, payment processing, and data analytics.

3.3. With Advertising Partners for Rewarded Ads

When you choose to engage with a rewarded ad to earn Volt, we share a resettable Advertising Identifier with our ad network partners. This is a technical requirement for the feature to function. We provide you with tools and information on how to limit ad tracking or reset this identifier through your mobile device's operating system settings.

3.4. Aggregated and Anonymized Data

We may process your data to create aggregated or anonymized datasets that can no longer be used to identify you. For example, we might aggregate location data from many users to identify popular running routes and display them as a "heatmap." We may share this non-personal, aggregated data with partners for industry analysis, research, or to improve the Services.

3.5. For Legal Requirements and Business Transfers

• Legal Compliance: We may access, preserve, and disclose your information if we believe, in good faith, that it is necessary to: (a) comply with a law, regulation, legal process, or governmental request; (b) enforce our Terms of Service and investigate potential violations; (c) detect, prevent, or otherwise address fraud, security, or technical issues; or (d) protect the rights, property, or safety of Paceful, our users, or the public.
• Business Transfers: In the event that Paceful (Powered by xCREW) is involved in a merger, acquisition, bankruptcy, reorganization, or sale of assets, your information may be sold or transferred as part of that transaction. We will provide you with notice via email and/or a prominent notice within the app of any such change in ownership or control of your personal information.

4.1. Managing Your In-App Privacy Settings

You can access and adjust your privacy settings at any time from the "Privacy Controls" menu within the app.

4.2. Exercising Your Data Protection Rights

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
• Right to Erasure: You have the right to request the deletion of your account and all associated personal data.
• Right to Object/Opt-Out: You have the right to object to our processing of your personal information for certain purposes.

4.3. Your U.S. Privacy Rights

Our service is currently available only in the U.S. If you are a resident of certain states, you may have additional rights under your local laws.

5.1. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and personalize the Service. Cookies are small text files stored on your device that help us with functions such as remembering your preferences, securing your account, and understanding how you interact with our Services.

• Essential Cookies: These are necessary for the Service to function correctly, such as keeping you logged in.
• Performance and Analytics Cookies: These help us analyze how the Service is used, so we can measure and improve performance.
• Targeting and Advertising Cookies: These are used to make advertising more relevant to you. For our rewarded ad feature, these cookies help our partners confirm that an ad was successfully viewed.

You can control the use of non-essential cookies through your device or browser settings, as well as through the consent options we provide within the Service.

5.2. Data Security and Retention

• Data Security: We are committed to protecting your information. We implement a variety of technical and organizational security measures designed to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include using encryption (such as SSL/TLS) to protect data in transit and at rest, implementing strict access controls within our organization, and conducting regular security assessments. However, no system is 100% secure, and we cannot guarantee the absolute security of your information.
• Data Retention: We retain your personal information for as long as you maintain an account with Paceful or as long as is necessary to provide the Services. Upon receiving a deletion request, we will take steps to permanently delete your personal information from our systems within a reasonable period, typically within 45 days, unless retention is required by law.

Policy Updates

The digital world is constantly evolving, and so are privacy laws and practices. We may update this Privacy Policy from time to time to reflect changes in our Services or for other operational, legal, or regulatory reasons. If we make material changes, we will provide you with prominent notice, such as by sending an email to your registered address or by posting a notification within the Paceful app, giving you an opportunity to review the changes before they become effective.